NIKE NYC

2024

SUBJECT: NYC HOLIDAY HOOPS RECAP

FROM: NIKE NYC

TOOLS: INDESIGN / PHOTOSHOP

Independently designed the visual system for the 2024 Nike NYC Holiday Hoops Recap email, translating the energy of the events into a cohesive digital experience. Focused on layout and typographic hierarchy while building photo collages and graphic elements that elevated existing social content. Maintained strict alignment with Nike’s iconic brand standards while pushing the creative to feel fresh, energetic, and distinctly NYC.

GRAPHIC DESIGN / EMAIL DESIGN

NIKE NYC

2024

SUBJECT: NYC HOLIDAY HOOPS RECAP

FROM: NIKE NYC

Independently designed the visual system for the 2024 Nike NYC Holiday Hoops Recap email, translating the energy of the events into a cohesive digital experience. Focused on layout and typographic hierarchy while building photo collages and graphic elements that elevated existing social content. Maintained strict alignment with Nike’s iconic brand standards while pushing the creative to feel fresh, energetic, and distinctly NYC.

TOOLS: INDESIGN / PHOTOSHOP

Abby Merz

PORTFOLIO