NARAL CAMPAIGNS

2021-2022

Fork In The Road 2022

Voicemails From The Waiting Room 2022

Adventures of Romio & Nectarine 2021-2022

Times Square Ad 2021-2022

What’s At Stake 2021

TOOLS: AFTER EFFECTS / IllUSTRATOR / PHOTOSHOP

Directed and developed campaign content for NARAL (now Reproductive Freedom For All) in response to rapid, large-scale changes to the legality and availability of reproductive care in the United States. The work focused on creating timely, emotionally resonant creative that could adapt quickly to a shifting political landscape. Collaborated closely with copywriters and the research team to develop, test, and refine messaging across formats, ensuring clarity and credibility. The resulting campaign content was designed to maximize impact and engagement among both voters and donors.

2.1M IMPRESSIONS

FROM 2021–2022 META ADS ALONE

BRONZE ANTHEM AWARD

Voicemails From the Waiting Room

Human & Civil Rights Social Media Campaign

Fork In The Road

560k–660k impressions from Meta ads alone

Part of a $2.2 million ad campaign that aimed to educate and persuade people on the importance of reproductive freedom. The program reached 1.25 million people in Arizona, Michigan, Nevada, and Pennsylvania.

Voicemails From The Waiting Room

643k–766k impressions from Meta ads alone

Part of a $2.2 million ad campaign that aimed to educate and persuade people on the importance of reproductive freedom. The program reached 1.25 million people in Arizona, Michigan, Nevada, and Pennsylvania.

Adventures of Romio & Nectarine

Times Square Ad

1500 Broadway & West 43rd Street The "Broadway Spectacular"

10s Ad Spot 56' x 29'
OCTOBER 2021 – JANUARY 2022

What’s At Stake

585k–705k impressions from Meta ads alone

Abby Merz

PORTFOLIO