SQUADTRIP

2023-24

squadtrip.com

TOOLS: ELEMENTOR / WORDPRESS / HUBSPOT / ADOBE CS / HTML / CSS

Led the strategic redesign of the website, overseeing visual updates, messaging, and content development while managing SEO and ad campaigns that drove a 3x increase in page views, doubled search position, and resulted in a 4x lift in SEO impressions. The redesign aligned brand, usability, and performance, with site content intentionally crafted to support organic search and paid acquisition efforts.

In parallel, designed and wrote 40+ emails across marketing, product updates, and newsletters, improving open and click-through rates. Complemented these efforts by creating polished product imagery and instructional e-books and videos, helping reduce customer support requests and improve overall customer success.

SUBJECT: NEW FEATURES — V1.7

FROM: SQUADTRIP

Abby Merz

PORTFOLIO