VISUAL DESIGNER
TULSA, OK
MENU
GRAPHIC DESIGN / IDENTITY / WEB / MOTION
A—B REBRAND
2022
TOOLS: FIGMA / IllUSTRATOR / PHOTOSHOP / AFTER EFFECTS
The creative studio was tasked with developing a refreshed brand identity that accurately reflected the quality of the agency’s work while refining the brand voice to emphasize the core values A—B (formerly A/B Partners) was founded on. The goal was to create a more confident, contemporary expression of the brand that could scale across digital and motion touchpoints.
As part of the design team, I contributed to concept development and presentations that explored a unique direction for the visual identity. I then helped develop the new brand assets, including the website design and motion graphics, to bring the identity to life across platforms.
GRAPHIC DESIGN / IDENTITY / WEB / MOTION
A—B REBRAND
2022
TOOLS: FIGMA / IllUSTRATOR / PHOTOSHOP / AFTER EFFECTS
The creative studio was tasked with developing a refreshed brand identity that accurately reflected the quality of the agency’s work while refining the brand voice to emphasize the core values A—B (formerly A/B Partners) was founded on. The goal was to create a more confident, contemporary expression of the brand that could scale across digital and motion touchpoints.
As part of the design team, I contributed to concept development and presentations that explored a unique direction for the visual identity. I then helped develop the new brand assets, including the website design and motion graphics, to bring the identity to life across platforms.
PORTFOLIO© 2026 ABBY MERZ DESIGNS