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SquadTrip

2023-2024


Lead Designer


Planned and executed the strategic redesign of the website and managed SEO and ad campaigns that led to a 3x increase in page views, 2x higher search position, and 4x increase in SEO impressions.
︎  Strategically redesigned the website visuals and messaging, and developed site content for SEO and ad campaigns.

︎  Designed and wrote 40+ emails for marketing, product updates, and newsletters; increased open and click rates.

︎  Created visually captivating product images and instructional videos; reduced customer support requests.
tools: WordPress, Elementor, Hubspot, Figma, Adobe Creative Suite, HTML / CSS
impact: Brand elevation, Clarified messaging, Community awareness, Increased conversions


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SquadTrip
New Features & Updates v1.16


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