SquadTrip
2023-2024
Lead Designer
Planned and executed the strategic redesign of the website and managed SEO and ad campaigns that led to a 3x increase in page views, 2x higher search position, and 4x increase in SEO impressions.
︎ Strategically redesigned the website visuals and messaging, and developed site content for SEO and ad campaigns.
︎ Designed and wrote 40+ emails for marketing, product updates, and newsletters; increased open and click rates.
︎ Created visually captivating product images and instructional videos; reduced customer support requests.
︎ Designed and wrote 40+ emails for marketing, product updates, and newsletters; increased open and click rates.
︎ Created visually captivating product images and instructional videos; reduced customer support requests.
tools: WordPress, Elementor, Hubspot, Figma, Adobe Creative Suite, HTML / CSS
impact: Brand elevation, Clarified messaging, Community awareness, Increased conversionsWEBSITE
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![](https://freight.cargo.site/t/original/i/53bad754f31e18773be45f70343f5f4dd4e68758f7c51881af045184e8d1ce91/email-columnL-item-350.png)
![](https://freight.cargo.site/t/original/i/53bad754f31e18773be45f70343f5f4dd4e68758f7c51881af045184e8d1ce91/email-columnL-item-350.png)
![](https://freight.cargo.site/t/original/i/53bad754f31e18773be45f70343f5f4dd4e68758f7c51881af045184e8d1ce91/email-columnL-item-350.png)
![](https://freight.cargo.site/t/original/i/66eef7fafe559e187881df00f72bd7d506306ac9318ce944ca3eb8e16f2b8790/ST-logo_circle_01.png)
SquadTrip
New Features & Updates v1.16
New Features & Updates v1.16