NARAL Campaigns
2021-2022
Creative Lead
Directed and developed campaign content for NARAL (now Reproductive Freedom For All) in response to the rapid onset of major changes to the legality and availability of reproductive care for women in the US.
Worked closely with our copywriter and research team to develop and test messaging and creative content to deliver maximum impact for voters and donors.
1.7M–2.1M
IMPRESSIONS
From 2021–2022 Meta ads alone
campaigns: Fork in the Road, Voicemails from the Waiting Room, What’s At Stake
x 1
BRONZE ANTHEM AWARD
Voicemails From the Waiting Room
Human & Civil Rights
︎︎︎ Social Media Campaign
︎︎︎ Social Media Campaign
Campaign Projects
2022
2021-22
2021-22
2021
responsibilities: Creative direction, Art direction, Creative strategy, Client presentations, Research integration, Motion graphics, Animation
impact: High-impact messaging, Campaign awareness, Increased donations, Influenced voter behaviorFork in the Road
2022
︎
560k–660k impressions from Meta ads alone
Part of a $2.2 million ad campaign that aimed to educate and persuade people on the importance of reproductive freedom. The program reached 1.25 million people in Arizona, Michigan, Nevada, and Pennsylvania.
AUG–OCT 2022
Voicemails From the Waiting Room
2022
︎
643k–766k impressions from Meta ads alone
Part of a $2.2 million ad campaign that aimed to educate and persuade people on the importance of reproductive freedom. The program reached 1.25 million people in Arizona, Michigan, Nevada, and Pennsylvania.
AUG–OCT 2022
✪
Bronze Anthem Award Human & Civil Rights • Social Media Campaign
AWARDED 2024
Adventures of Romio & Princess Nectarine
2021-22
Times Square Ad
2021-22
︎
10s Ad Spot 56' x 29'
OCT 2021 – JAN 2022
➤
1500 Broadway & West 43rd Street The "Broadway Spectacular"
What's At Stake
2021
︎
585k–705k impressions from Meta ads alone
AUG–SEP 2021