A—B Rebrand

2022

Design Lead

the ask The creative studio was tasked with creating a fresh brand identity for our agency to accurately reflect the quality of our work and refine the brand voice to emphasize the values A⁠⁠⁠—⁠⁠B⁠ (formerly A/B Partners) was founded upon.

role Lead a team of designers to conceptualize and present a unique direction for the visual identity, and then developed the new brand assets, including the website design and motion graphics.

IDENTITY

New Name, Logo, & Voice

A/B Partners became A⁠⁠⁠—⁠⁠B⁠ with a new logo to match, and a powerful new tone was carefully crafted through thoughtful collaboration across our strategy, leadership, and studio teams.